Merely
A popular ice cream cafe located in town. The original Merely Branding was well-received! - cheerful, suitable for all ages, and really embodied its slogan - ‘serving happy food since 2012’.
“All good things come to an end” — My (Feliza here, btw!) fond memories of working there from 16-17 years old inspired me to design something to remember my time there. I’m glad I did! It eventually closed in 2023, after 11 enduring years of business and branding.
I remembered spending lots of time pasting stickers of the logo onto plain white cups or styrofoam pints. This was an area that I would suggest for change, if not for cost or practicality (Running a food business is tough!).
My goal was to create an alternate branding for the Ice Cream brand that still represented the concept of them selling ‘happy food’. What stood out for me in my working there was my awesome boss, whom I felt simply (or merely), wanted his customers to enjoy his ice cream. His face always comes to mind with a SMILE, something that I felt represented the brand well! Final deliverables included a full branding, cup and pint packaging, web and mobile interfaces.
